Marketing Technologist Cram School

Marketing Technologist Cram School
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UPDATE 1.8.2013: Small hiatus on cram school. Was asked to read Made To Stick instead. Will resume post-haste!

UPDATE 12.23.2012: So far, I’ve knocked out CRM Fundamentals, Data-Driven Marketing, Content Rules. Working on C# Essentials, Social Media ROI, and Programming C# 5.0.

I’ve been contracted to ghostwrite for an undisclosed firm . Since I’ve been writing for them (as they seriously needed to produce some great content) I realized that it’s time to use my freakishly spongy brain and start engulfing knowledge about the marketing and technology world. I can’t write the most thought-leading articles if I have no clue about the subject matter, right?

DB CodingSo here I go:

Day 1: CRM Fundamentals, C# Essentials
Day 2: CRM Fundamentals, C# Essentials
Day 3: Data-Driven Marketing (Driving to Lousiville, KY)
Day 4: Data-Driven Marketing, Content Rules (Coming back from Lousiville, KY)
Day 5: CRM Fundamentals, C# Essentials
Day 6: Programming C# 5.0 (or 3.0)
Day 7: Programming C# 5.0,  Social Media ROI

Week 2: Programming C# 5.0 , Professional Sitecore Development
Week 3: Social Media ROI , The New Rules of Marketing and PR
Week 4: Likeable Social Media, .NET Framework Essentials
Week 5: Inbound Marketing, Visual Studio Essential Training
Week 6: The Digital Edge, Microsoft Dynamics CRM 2011 Step by Step

*Phew*

I know. It looks intimidating. This week will actually be most advantageous because of my 12+ hour drive to Louisville. That allows me to cram in at least two books over the course of two days.

Anyone well-versed in the marketing technology world who has some books to recommend, please do! I could always stand to add to my list.

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