by Asia Matos | Feb 8, 2013 | Art, Uncategorized
A colleague of mine approached me with a very serious question: What can galleries do to acquire expected revenue? How does the traditional gallery adapt to 2013? The thought of a gallery having expected revenue is almost laughable. People just don’t buy art like they used to. The creative world has (arguably) suffered the most since the 2008 – 2009 economic decline. Hundreds of galleries across the nation have closed down. When the government needs to cut back on spending, they usually trim the creative realms first. What gives? The art world gives, and there’s danger to the decline. Gallery directors everywhere cringe and artists create in a silent kind of fear – the kind that says, “Yeah. I can’t make a living from my art.” It’s a quiet, barely noticeable identifying factor between artists when they get together at openings and other art-related functions. They all know the truth. Even still, there’s hope – at least, for the galleries who can keep up. The economy will bounce back, and while it may never be as great as it used to be, when the economy begins to sit pretty again, the galleries who hung in there (and became innovators) will be top dogs. Galleries who want to survive should attempt to clear at least a few of these hurdles: Social Media – participating in the art conversation online is an absolute must. There’s a new generation of art leaders coming up, and galleries need to be able to adapt to that. If a gallery features a younger artist, and if that younger artists’ generation will become buyers one day, why wouldn’t you...
