If You Build It, They Will Come
Catering to Digital Ego
Digital ego is the beast you encounter when no one likes your statuses. It’s what provokes people to post every gritty detail about their day on Twitter or Facebook, even when the Internet doesn’t seem to care. It’s what keeps people coming back to SecondLife. It’s what has teenagers saying, ” I deserve to be recognized and applauded for my online efforts” in more or less words. It fueled the “like my status if you like my status” phenomenon (apart from a particularly viral video). Digital ego, in a sense, keeps people coming back. It’s also why many of your friends have tried – and failed – to quit social media. When Facebook re-invented social media (remember LiveJournal, AIM, MySpace?), it created a new way for humans to interact with each other. What makes Facebook different is that it caught on with the world. Since October, Facebook hit 1 billion users. That’s 10% of the world’s population, and its popularity is growing. I remember when Facebook blew up. Now, my entire family is on Facebook, and some of my younger family member will have spent their whole lives on social media, assuming something else doesn’t come along the way and beats Zuckerberg’s brainchild into the dust. Even still, children will literally grow up with a separate version of themselves on the Internet. A whole new ego to cater to. Am I saying that its bad? Not at all! At least not yet. The problem with ego is that it has to be fed. Ego is great – it gets you places, brings you drive when you need it most,...No Results Found
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