Do People Think You Suck Because You Cold Call?
This just happened to me recently. I was researching a security system for my new apartment. I just moved in and have been thinking it wise to invest in some type of alarm in case of intrusion. So I embark – and what I find initially doesn’t seem too terrible. Every website I visit asks for my information so they can provide me with a better quote. I only receive two calls from two different companies – one I recognized, and the other I did not. Not bad right? After visiting Clark Howard, however, I decide that it might be best to wait until I can afford the system that I truly want. I tell this to the two companies and they seem to understand. Three months later, and they still call me twice a day. I was hoping they would take the hint after two weeks of no answer, but no. I’m going to have to answer and explain to them again that I don’t want their service. At all. I can confidently say that I will never recommend either of these brands strictly because of the frequency of the calls and the sheer persistence. It then dawned on me just how dead cold calling is. Most people I know don’t have house phones anymore. The only way to get in touch with someone is to call the cell phone. But imagine how disruptive that is. Almost invasive for some. When I receive a call from a company, I automatically get defensive. It reminds me of when my teenage brother was explaining to me that his friends only...
Why Businesses Should Have Libraries
The ability to learn is detrimental to success, and the passion for learning only speeds the process. As we approach 2013, we are also going to encounter a new dawn of learning and adaptation. Businesses will continue to collect more data and adapt to the shifts in consumer needs. But not everyone in your organization can always be kept up to speed with the newest, hottest resources in your industry. That’s where business libraries come in. In every organization, there should be a library – filled to the brim with the newest books about their industry. For people who prefer e-readers and the digital frontier, there should be an online collection that the employees can visit and view the resources that their organization’s leaders deem important. A database – if you will – of all the books, articles, white papers, podcasts, case studies, and blogs that you can manage into one single resource specifically for the people of your organization and for your industry. For employees who want to learn about C#? BAM! They can search on their company database and find that they recommend Lynda.com. Or this book on Oreilly.com. You get the idea.WHY? It inspires the people of your organization to keep up. The digital worlds of marketing and technology are constantly changing. Forrester and Gartner are constantly bringing new sources of information to the table. Every year, at least 10 great books on marketing and technology and other business fields are written. There are certain bloggers that you might want to pay attention to, not to mention your competition. It could also aid in your own internal...No Results Found
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