Marketing
Articles and ideas about digital marketing, updates on marketing projects I’m working on, and other technology-related ramblings.
Recent Blog Posts
Why Businesses Should Have Libraries
The ability to learn is detrimental to success, and the passion for learning only speeds the process. As we approach 2013, we are also going to encounter a new dawn of learning and adaptation. Businesses will continue to collect more data and adapt to the shifts in consumer needs. But not everyone in your organization can always be kept up to speed with the newest, hottest resources in your industry. That’s where business libraries come in. In every organization, there should be a library – filled to the brim with the newest books about their industry. For people who prefer e-readers and the digital frontier, there should be an online collection that the employees can visit and view the resources that their organization’s leaders deem important. A database – if you will – of all the books, articles, white papers, podcasts, case studies, and blogs that you can manage into one single resource specifically for the people of your organization and for your industry. For employees who want to learn about C#? BAM! They can search on their company database and find that they recommend Lynda.com. Or this book on Oreilly.com. You get the idea.WHY? It inspires the people of your organization to keep up. The digital worlds of marketing and technology are constantly changing. Forrester and Gartner are constantly bringing new sources of information to the table. Every year, at least 10 great books on marketing and technology and other business fields are written. There are certain bloggers that you might want to pay attention to, not to mention your competition. It could also aid in your own internal... read more
Marketing Technologist Cram School
UPDATE 1.8.2013: Small hiatus on cram school. Was asked to read Made To Stick instead. Will resume post-haste! UPDATE 12.23.2012: So far, I’ve knocked out CRM Fundamentals, Data-Driven Marketing, Content Rules. Working on C# Essentials, Social Media ROI, and Programming C# 5.0. I’ve been contracted to ghostwrite for an undisclosed firm . Since I’ve been writing for them (as they seriously needed to produce some great content) I realized that it’s time to use my freakishly spongy brain and start engulfing knowledge about the marketing and technology world. I can’t write the most thought-leading articles if I have no clue about the subject matter, right? So here I go: Day 1: CRM Fundamentals, C# Essentials Day 2: CRM Fundamentals, C# Essentials Day 3: Data-Driven Marketing (Driving to Lousiville, KY) Day 4: Data-Driven Marketing, Content Rules (Coming back from Lousiville, KY) Day 5: CRM Fundamentals, C# Essentials Day 6: Programming C# 5.0 (or 3.0) Day 7: Programming C# 5.0, Social Media ROI Week 2: Programming C# 5.0 , Professional Sitecore Development Week 3: Social Media ROI , The New Rules of Marketing and PR Week 4: Likeable Social Media, .NET Framework Essentials Week 5: Inbound Marketing, Visual Studio Essential Training Week 6: The Digital Edge, Microsoft Dynamics CRM 2011 Step by Step *Phew* I know. It looks intimidating. This week will actually be most advantageous because of my 12+ hour drive to Louisville. That allows me to cram in at least two books over the course of two days. Anyone well-versed in the marketing technology world who has some books to recommend, please do! I could always stand to add to... read more